From data chaos to complete clarity
Convertr transforms messy, inconsistent data into a powerful asset. Standardise, enrich and score your data with precision, while transparent analytics help you optimise performance and make smarter business decisions.

Trusted by enterprises worldwide

Data standardisation
Convertr makes it easy to set data standards and automate processes to meet your exact requirements. By aligning your data (whether from a single source or multiple channels) you can eliminate common database issues and ensure everything fits seamlessly within your tech stack.
With consistent, standardised data across platforms and teams, you’ll improve targeting, enhance sales efforts and streamline reporting. While automated QA keeps formats accurate and fields clean, boosting productivity and driving better results without manual intervention.

Data enrichment
Enhance your customer profiles with third-party data from industry-leading providers. Convertr unlocks deeper insights, turning raw data into powerful information that drives sales and accelerates marketing automation.
Our Universal Connector lets you enrich leads, validate emails, and update suppression lists in real time. With over 80 processing rules, you can streamline every step and ensure your lead management adapts to your needs, rather than the other way around.
“When the Convertr team showed us everything the platform could do, it just made so much sense. We saw the industry was moving away from spreadsheets and this was the future.”

Lead scoring
Lead scoring isn’t just about qualifying leads for sales. With Convertr, it’s about smarter routing. Send leads to an internal call center, nurture campaign, CRM, or anywhere else based on their score or specific criteria, ensuring every lead goes exactly where it belongs.
Our flexible, rule-based system lets you score leads by interest, job role, activity level, or any combination of your rules. With real-time insights and a simple traffic light system, you’ll instantly spot high-value prospects, adjust scoring criteria in real time and drive more successful outcomes. All without the guesswork.

Transparency
Make better business decisions with clear, unbiased metrics you can trust. Convertr creates a level playing field by standardising data across all channels, giving your entire team a single source of truth.
With objective, transparent analytics, you can compare performance, spot inefficiencies and optimise campaigns with confidence. No hidden data and no guesswork. Just insights you can rely on to drive smarter marketing strategies.
Connect 100+ integrations
With our innovative approach to integrations, we’ve made simplifying your workflows a reality.










What makes us different
Whether it’s onboarding, implementation or ongoing training, our client success managers and support team are with you every step of the way. We deliver quick wins in weeks and lasting change over time, so you can master the platform and streamline your work like never before.
Success Stories
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230k Leads processed 20221-2 Min Average delivery time12% Average invalidation rate
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558k Lead records processed447k Leads validated20% Average lead invalidation
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525k Leads processed 202100:27 Average lead processing time23% Average invalidation rate