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Insights
Data… The Problem Isn’t What You Think
A couple of months ago, I had a minor medical scare. On the day I was getting my brown belt in Brazilian Jiu-Jitsu, I woke up with a throbbing pain in my lower calf. I hadn’t injured myself recently, so being the hard-headed person that I am, I wra
Insights
The Fall of Predictive Analytics…What Went Wrong
It wasn't long ago, four, perhaps, five years ago when the term "predictive analytics" was the most exciting thing in B2B martech. Coming in with the promise of leveraging a company's first-party data, combined with a "secret sauce" of third-party da
Insights
‘Garbage In, Garbage Out’: 3 Reasons Why Data Validation Is Crucial for B2B Marketing Success
35% of the lead data submitted on forms is flawed. So why are so many B2B marketers losing out on their strategy’s Big Win? What’s more, why are their companies failing to safeguard their demand-generation investment? Content and online lead gen
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