By Adam Carter - August 14, 2024
As part of our Business Insights suite, we’re developing tools to highlight important ‘signals’ in your data that can identify high-value and actionable leads.
Our initial release provides users with an easy interface to delve into their data and pinpoint companies or domains gaining significant traction.
This dashboard offers a holistic view of engaged companies across various metrics: Advertisers, Campaigns, Countries, Job Titles and Assets.
The dashboard’s flow enables users to segment data initially by applying interchangeable filters such as Industry, Country, and Company Size.
From here, users can pinpoint specific companies or domains that stand out based on the applied filters. This approach helps in understanding the peaks and troughs of when these companies or domains entered the platform, which can then be mapped back to particular campaigns that were run at the time.
Once users have identified the companies or domains they want to explore further, they can drill down to see which Job Titles are engaging and which types of Assets are being consumed in their lead generation efforts. Finally, they can map this information back to the campaigns and lead sources that generated them initially.
Ultimately, this information helps you to identify what is working (so that you can do more of it) and what is not (so that you can divert that resource elsewhere).
For further details on how to get access to the Business Insights Suite please reach out to your CSM.
If you’d like to learn more about this feature and the vast number of pre-built reports and dashboards that can help you optimise campaign spend and operational efficiency, please see the following guides:
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