Convertr Invests £9M+ to Revolutionise Lead Management Data Integrity and Establish New Industry Standards

New Groundbreaking Platform Features, Including Industry-First AI Fraud Detection, AI Lead Verification, and AI Copilot for campaign creation to Transform the Future of Data-Driven Marketing

Convertr, the global lead management operating system trusted by enterprises, marketing agencies, and publishers, today announced it will invest £9.44 million ($12M) to redefine the future of data-driven marketing, empowering companies to take control of their data and drive consistent, actionable insights.

This investment will fuel Convertr’s ambitious vision, expansion and product development including new AI-powered features and enhanced integrations.

Addressing the £4.1 Trillion Challenge

In an era where data drives every decision, enterprises face a pervasive problem: disjointed systems, inconsistent data quality, and the ongoing expense of maintaining and cleaning poor data. Consequently, each year an estimated £4.1 trillion is wasted by poor data quality and siloed information. Convertr is on a mission to tackle this head-on, providing enterprise marketers with a “force field” around their data systems. By unifying lead data from all sources – paid, organic, and partner channels – Convertr ensures that only clean, validated, and standardized information flows through the organization.

“It’s time the industry woke up and realised bad data is not an inevitability,” said Convertr CEO Emma Bowkett. “For years, companies have accepted it as a fact of life, but that doesn’t have to be the case. Convertr gives marketers the control they need to ensure their data is reliable, actionable, and ready to drive results. We are building a new standard in data quality – one where every lead adds value instead of clutter. Marketeers no longer want just a system of record. Instead, they want a system of intelligence. Our platform has been developed from the ground up to enable our clients to be the arbitrator of truth in a future that depends on validating and enriching the merit of data, not just intent.”

Bowkett has also strengthened Convertr’s executive leadership team with the addition of AI industry veteran Spyros Karageorgis, joining as CFO from Eigen Technologies, and Jason Gladu as CSO who held previous roles with Spiceworks and Ziff Davis in the US.

“Lead management is on the cusp of a revolution thanks to innovative technologies like AI and the breaking down of siloed, fragmented data,” explained Gladu. “We are developing the technology to enable marketeers to not only save billions of pounds, but also increase revenues, and critically raise standards across the marketing industry. We currently have users in 111 countries and our platform powers 28% of Fortune 100 companies, we’re looking to increase that number.”

Launch of AI Fraud Detection and Expanded Platform Features

“Convertr is at the forefront of redefining how data flows between data providers and marketers, setting new standards for quality, automation, and transparency,” added Danny Hannah, CTO. “With this latest investment, we’re excited to fuel our themes of intelligence and connectivity, ensuring our platform continues to drive greater efficiency and new levels of innovation to marketing teams around the globe.” 

As part of this strategic growth, Convertr plans to launch a wide range of features in its enterprise platform next year, many of which will focus on AI. Among these, a key addition is AI Fraud Detection, designed to eliminate fraudulent data from lead flow and provide clients with unmatched data accuracy.

This enhancement will bolster data integrity for Convertr’s global clients, which include industry leaders such as Oracle, AWS, Dentsu Aegis, and Stripe, and see headcount increase by 44% over the next two years with recruitment in AI, security, sales, and engineering. 

Bowkett continued: “We are proud that our platform is seen by our clients and partners as a critical part of their lead management infrastructure. With an investment of this magnitude, we will accelerate our reach with even more enterprises, agencies, and publishers.”

Addressing Industry-Wide Data Management Challenges

The investment also looks to address broader challenges faced by B2B businesses in managing and migrating data in an era where marketing teams struggle to overcome systemic overload. With over 14,000 marketing technology solutions available in 2024, inefficiencies are rife. Compounding these issues, 65% of marketing leaders report difficulties in deriving meaningful insights from operational data, while 74% highlight compliance as a growing burden.

“This latest investment reflects the company’s continued growth and evolution within the lead management sector,” said Bowkett. “Convertr is poised to shape a future where advanced AI and validated data empower businesses to make strategic, data-driven decisions with confidence.”